In the second installment of our three-part series, co-hosts Neil Mathweg and Mindi Kessenick discuss how real estate agents can leverage YouTube for exponential growth. In this episode, they discuss the foundational steps required to establish a YouTube channel that delivers results. Drawing on their personal experiences and insights, the duo delves into:

1. Keyword Research - Understand the importance of using localized and targeted keywords to ensure your videos reach the right audience.

2. Scripting - Plan out your videos by using tools like ChatGPT for guidance, but ensure you remain authentic and resonant withy your audience.

3. Recording & Editing - Remove barriers to content creation by setting up a studio and outsourcing editing tasks when necessary.

4. Thumbnails - Recognize the importance of compelling thumbnails in capturing potential viewers’ attention.

5. Posting & Descriptions - Perfect the art of writing descriptions, using tags effectively, and setting up end caps and cards.

By the end of the episode, listeners will have a roadmap to building their first YouTube video and getting their channel off the ground. Let's Go!