Eli Gurock schools us up on the new Shopify and YouTube Shopping integration- what it is, how it works, and what this could mean for business owners and digital marketing.

The new integration allows you to upload and sync your Shopify store to YouTube by pinning products next to your videos. Shopify and YouTube announced the integration last July.

As described by YouTube:

“Creators who link their stores can display their products across their channel and benefit from Shopify’s real-time inventory syncing, so that viewers are never disappointed to find a product out of stock. And, for a more seamless shopping experience, creators in the US can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.”

Source: Ready, Set, Shop on YouTube

https://blog.youtube/news-and-events/...

Eli Gurock of Magic Beans, who’s also one of our clients, just set up the integration on his accounts. And he’s here with Kasim to share his initial thoughts on how it can impact digital marketers like himself.

0:00 Intro | YouTube & Shopify Integration With Eli Gurock of Magic Beans

0:54 YouTube X Shopify Integration

4:43 You can add a default catalog for all your YouTube videos

7:44 The new YouTube and Shopify integration is cool but does it work?

12:00 You shouldn’t always have to pay for traffic

17:58 The strong traffic channel Eli is investing in

20:26 Is Google’s SERP becoming a trainwreck?

25:37 Innovate and try a lot of things because you’ll never know what will make a difference

Magic Beans site: https://www.mbeans.com/

Magic Beans YouTube channel: https://www.youtube.com/user/MagicBea...

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