Yves Veggie Cuisine, a brand that kept vegan eating affordable and accessible for over 40 years is shutting down. Parent company Hain Celestial says they’re focusing on “more profitable brands,” leaving fans stunned and angry. In this episode, we unpack what Yves meant to the plant-based movement, why its quiet closure matters, and what this says about the future of vegan staples under big food corporations.

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