This week on The Real Word, Byron and Nicole discuss Zillow’s Shareholder Letter, Compass acquisitions, and direct mail.

Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ

Racket 1: The Zillow Shareholder Letter is further proof that the single agent is dead.

https://s24.q4cdn.com/723050407/files/doc_financials/2020/q4/Exhibit-99.3.pdf

Racket 2: Compass has grown rapidly over the past few years. Here’s what they paid to do so:

https://www.inman.com/2021/03/02/heres-what-compass-paid-for-its-biggest-acquisitions/

Marketeer: Direct mail still works in the digital world, as long as you do it right.

https://www.inman.com/2021/02/28/direct-mail-marketing-isnt-dead-heres-how-to-do-it-right/

Behind the Mastermind: https://www.facebook.com/jmlucki/videos/10106188394983659/

Connect with Byron Lazine + Nicole White on Instagram:

https://www.instagram.com/byronlazine/

https://www.instagram.com/nicolewhiterealtor/

TIMESTAMPS

Intro 00:00-01:24

Dear shareholders From Zillow. 01:25

Zillow Acquisitions Revealed 12:07

Is Direct Mail Dead?! 19:19