Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it.  We are trying to change the way people think about marketing.  In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.

Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it. We are trying to change the way people think about marketing. In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.

Welcome to the Not Your Average Online Marketing Podcast! We are taking on a big topic in the online marketing industry. We are going to be talking about when content should be free and when we should charge for it.&nbsp; We are trying to change the way people think about marketing.&nbsp; In this episode, I am going to share why I think taking a counter approach to the norm is what is going to work in the future. I saw four ways to give information freely without giving away so much that people don’t want to work with you.

002: Free Vs. Paid Content - Which Should It Be?

This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people.  This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening.  There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.

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This is Not Your Average Online Marketing Podcast, and it is about CHANGING the way we think about online marketing...Right now, most podcasts are simply about growing the list, to sell the course, to get the money, to move you up the ladder - listeners = dollars, not listeners = people. This podcast may still grow our business...but here's the difference:Our goal is for every episode to be ACTIONABLE with steps you can take after listening. There’s no withholding of the “special sauce” that we’ve used to scale our business - just direct info that we’ve used to scale.We want our listeners to be able to ACTUALLY implement and get results from the podcast alone, and if they love it, be ready to become a customer if and when the time is right.Bottom Line: The Not Your Average Marketing Podcast gives freely, knowing that those that receive openly may take the next steps, share the podcast, or simply become raving fans.

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002: Free Vs. Paid Content - Which Should It Be?

002: Free Vs. Paid Content - Which Should It Be?

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