On today’s podcast I’m joined by my friend and Launch Your Box member Anne Stuccio, creator of the Brighter Life for Dentists subscription box! We had a great conversation about what inspired her to start a box with zero e-commerce experience, and how her experience relates to some of the things we’ve discussed in our previous podcasts.

Riches in the Niches

Anne has been a practicing dentist for the last 20 years. In that time, she’s noticed that in her community of women dentists, after a certain point they’d start to feel burned out from putting others before themselves and weren’t enjoying being dentists like they had when they started out. Anne saw the opportunity to develop gift ideas to help reignite their passion and remind them what they loved about their profession in the first place. By targeting this specific niche, Anne could bring the most impact she could with her product and service.

“You have to have faith in yourself, and you have to have faith that you know your client, then deliver, deliver, deliver.” – Anne

Anne is able to build her list of clients by being able to relate to them personally. She combines that with some planning and information gathering and builds a product specially curated for her customers. As such, she was able to charge a premium price starting off! “It comes down to knowing your customers; I knew that if I put a higher price point and sourced products that were higher-end they would be well received and appreciated.”

Anne came up with an idea, a specific market that was being underserved, and created something special. She is a successful dentist and still had her doubts about trying something new! But with planning and the right strategy, she’s been able to grow her box business into something that has a bright and lucrative future!

You can follow Anne at: https://www.facebook.com/thebrighterlifefordentists

Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review!

You can also check out the show website for some helpful freebies at: https://www.launchyourboxwithsarah.com/

Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order