Portrait photography is an art. The ability to capture something beautiful with your camera is truly something to be treasured and shared and enjoyed by others. However, for most of us, portrait photography is also a business. The way we put food on the table and support our families. 

Blending photography and business can be its own kind of art. And being able to sell our art without turning into a Salesy Jerk is truly a beautiful thing. The transition from awkward salesperson to a true artist of the Sales Room comes as you ReWork your thinking. As you start to realize that the portrait sale isn’t about you but about meeting the needs of the client, you can more confidently approach your sales appointments. 

Thanks to a well done consultation, you can enter into the sales appointment prepared and excited to be the expert they need to guide them through the portrait buying process. 

In this podcast, we talk with Jed Taufer for the 3rd segment in our Pixels to Product series. A discussion all about strengthening our portraits sales.

 

Timestamps:

[02:40] The value of learning from other people’s mistakes. 

[03:55] Why I no longer do ‘sneak peeks’ for my clients.

[07:28] When the process of in-person sales begins. 

[08:14] What a client consultation consists of at ATJ Photography, and why we won’t do a shoot without one. 

[11:47] The most common answers I get when I ask clients what they want to do with their family photographs, and how I respond. 

[16:09] One of the characteristics that makes the photography industry unique. 

[17:25] Why you need to discuss your prices early-on in the consultation process.  

[19:47] Sales approaches that clients don’t respond well to (from my personal experience). 

[21:40] My approach to handling objections that clients have about my prices. 

[24:06] Every photographer’s biggest fear. 

[25:02] The magic bullet response to clients who have major complaints. 

[29:48] Where you can access the client consultation form that will do wonders for your business. 

[31:27] Problems with offering “a lot of little.”

[32:55] Questions I ask myself before deciding on the products that I am going to offer to my clients. 

[33:17] The range of iterations of the two types of products that I offer. 

[35:45] What I want my clients to feel everytime they look at my photographs in their home. 

[38:02] Why you need to showcase your work at the size you want to sell it. 

[40:02] How you should present yourself when you are interacting with clients. 

[43:17] Your ‘street-cred’ in the photography world. 

[48:08] A quality that separates the most successful people from the rest. 

 

Links and Resources:

Do The ReWork
Website | Instagram

Allison Tyler Jones
Website | Instagram | LinkedIn

Jed Taufer
This Conversation [Website] | This Conversation [Instagram] | Instagram