I was recently asked a brilliant question, how do you know if your idea for a business will thrive in reality? So, in this episode, we're exploring exactly that. What makes an idea viable and how you can assess its potential to become a successful enterprise. I'll discuss the importance of market demand, the cost of bringing your idea to life, and the simplicity of the business model—essential elements that can make or break your entrepreneurial plans. So whether you're sketching ideas on a napkin, you've been nurturing a passion project on the side or you are looking to find ways to evolve your business, this episode is designed to give you insights and tools to evaluate and refine your concepts into business plans that succeed. <ul> <li><a href= "https://www.philippacraddock.com">www.philippacraddock.com</a></li> </ul>

I was recently asked a brilliant question, how do you know if your idea for a business will thrive in reality? So, in this episode, we're exploring exactly that. What makes an idea viable and how you can assess its potential to become a successful enterprise. I'll discuss the importance of market demand, the cost of bringing your idea to life, and the simplicity of the business model—essential elements that can make or break your entrepreneurial plans. So whether you're sketching ideas on a napkin, you've been nurturing a passion project on the side or you are looking to find ways to evolve your business, this episode is designed to give you insights and tools to evaluate and refine your concepts into business plans that succeed. www.philippacraddock.com

I was recently asked a brilliant question, how do you know if your idea for a business will thrive in reality? So, in this episode, we're exploring exactly that. What makes an idea viable and how you can assess its potential to become a successful enterprise. I'll discuss the importance of market demand, the cost of bringing your idea to life, and the simplicity of the business model—essential elements that can make or break your entrepreneurial plans. So whether you're sketching ideas on a napkin, you've been nurturing a passion project on the side or you are looking to find ways to evolve your business, this episode is designed to give you insights and tools to evaluate and refine your concepts into business plans that succeed. <ul> <li><a href="https://www.philippacraddock.com" rel="noopener noreferrer">www.philippacraddock.com</a></li> </ul>

038. WHAT MAKES A VIABLE BUSINESS IDEA?

Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work.
Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design business from the kitchen table to a seven-figure global brand, and now supports creative business owners through her signature strength-led methodology.
Each week, she shares practical, jargon-free guidance on pricing, marketing, mindset, and business growth, helping you charge with confidence, attract aligned clients, and build a business that supports your energy, creativity, and ambition.
If you're ready to grow your business so it feels wholeheartedly yours, one built around your own unique creative strengths, this is where your next chapter begins.

Business

Entrepreneurship

Marketing

Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work. Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design business from the kitchen table to a seven-figure global brand, and now supports creative business owners through her signature strength-led methodology. Each week, she shares practical, jargon-free guidance on pricing, marketing, mindset, and business growth, helping you charge with confidence, attract aligned clients, and build a business that supports your energy, creativity, and ambition. If you're ready to grow your business so it feels wholeheartedly yours, one built around your own unique creative strengths, this is where your next chapter begins.

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038. WHAT MAKES A VIABLE BUSINESS IDEA?

038. WHAT MAKES A VIABLE BUSINESS IDEA?

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