As a big movie buff, I've always wondered how the movie industry works and how movie theaters manage stay in business. As it turns out, movie theaters have been on the decline for the past several years thanks to DVDs and services like Netflix. That is why Keith Walker and his partner Matt Sconce decided to completely disrupt the entire industry with their site MovieHeroes.com. Their technology allows movie theaters to instantly adopt an all you can eat Netflix type of business model to maximize profit. And their results have been staggering. The theaters that have adopted MovieHeroes.com technology generate many times the revenue of an average theater and their company is causing ripples across the entire movie theater industry.