In today's episode, I'm thrilled to be joined by our first guest, Nick Jenkins. Nick is the founder of Moonpig.com and many of you will know him as a former dragon on the BBC series 'Dragon's Den'. Through our conversation, Nick shares his journey from his early career in Moscow to becoming one of the UK's most successful entrepreneurs. We discuss the insights that led to the creation of the revolutionary online retailer that transformed the greeting card industry with its unique personalised cards. There was so much to discuss that we split the conversation into two parts to keep each one bite size and actionable, and so as not to lose any of his insights. In Part 1, we look at Nick's entrepreneurial beginnings and how Moonpig was born, the criteria he set for his business, and how he enabled its extraordinary growth. We explore customer service, discussing how technology can help, but every brand definitely needs the founder's personality and care, and how it can be a real opportunity to develop a truly positive relationship with your customers. We also talk about failures, hiring, building and trusting your team, and marketing. And finally, in this first Part, I ask Nick about any standout moments for him on 'Dragon's Den,' which he shares both happily and amusingly. I'm excited to share our conversation with you in the audio above and show notes below.