Key Takeaways:

04:39 - Gift Card Promotions

09:04 - Dangers of Discounting Down

09:28 - Perks of Valuing Up

11:35 - Pre-book Contests

18:39 - Marketing for January

Quotes:

“And we always say you got to add value, value up. Don't discount down. Don't put everything on 50% off for January to get people in the doors.” (2:49) (Doug)

“I want to tell you that in a digital world, physical things have a big impact.” (15:40) (Jason)

“Literally every single day of January, you should have something that you create to get people to come in the salon.” (19:03) (Jason)