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Welcome back to another episode of the 'Treat Your Business' podcast, in today's episode, your host Katie is joined in the studio by regular guest host Philippa Aldridge.

Today Katie and Philippa are discussing the profound impact that the words we use can have on our business outcomes. They begin by acknowledging that they both share a commitment to personal development and continuously working on their mindset.

Key Takeaways:

1. Toxic Positivity vs. Emotional Awareness: Reflecting on how they both embrace their emotions and use them as a driving force in their work. They highlight the importance of tuning into how people are feeling and the role it plays in their businesses.

2. The Ego and Fear: Katie and Philippa discuss the natural cycle of shifting between gratitude and fear as entrepreneurs, especially when stepping out of their comfort zones. They stress the need to recognise when fear is influencing decisions and how to navigate it.

3. The Value of Coaching and Support Networks: Both hosts emphasize the crucial role of coaches and support networks in their personal and professional growth. They explain how coaching has been instrumental in their progress.

4. Changing Your Language and Thoughts: Philippa shares a practical exercise to change negative thought patterns. She advises writing down these thoughts, questioning their validity, and then consciously shifting to a more positive perspective.

5. Getting Out of Your Head: Katie recalls advice from a past coach, suggesting that when you're stuck in a negative thought loop, physically do something different to break the cycle. This helps shift your energy and mindset.

6. Evidence-Based Thinking: Philippa advocates for documenting positive changes and evidence of mindset shifts. Writing down your successes and noticing the difference in your perspective can be incredibly motivating.

7. Applying Language Shifts in Leadership: Katie mentions a technique she uses with her team, where they r

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