October 06, 2025

#050: Create a Manifesto That Attracts Your Dream Customers

19 minutes

What if one bold statement could attract the right customers, energize your team, and set your store apart instantly?

What do Apple, Patagonia, and your favorite local boutique all have in common? They know exactly what they stand for and they boldly declare it. In this episode, Cathy Donovan Wagner takes you behind the scenes of the Richer Retailer Manifesto and teaches you how to create your own.

A manifesto is more than a mission statement, it’s your customer magnet. It tells the world who you are, what you stand for, and why your store exists. When you claim it with confidence, you don’t just sell products, you attract the right people, inspire loyalty, and build a legacy.

Cathy shares the exact steps from the RETAILMavens coaching program that will help you: define your store’s personality, align your business with your core values, and craft a bold declaration that rallies both your customers and your team.

What You’ll Learn in This Episode

Why being bold and audacious with your store’s purpose matters

The updated Richer Retailer manifesto designed to help you

How iconic brands like Apple, Patagonia, and North Face use manifestos to magnetize their audience

How your personal core values can shape your retail business

Key Takeaways:

[02:32] The Power of a Manifesto

[05:37] Creating Your Customer Magnet

[09:22] Defining Your Store's Purpose

[17:35] Transforming Retail Through Clarity and Control

Resources & Links

Check out the updated Richer Retailer manifesto.

Want to magnetize the right customers? Get the Customer Magnet Worksheets.

If you’ve ever struggled with standing out, attracting the right shoppers, or explaining why your store matters, Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence.

Your Millie Moment

This week, take 20 minutes to spark your manifesto:

Write down 3 words customers would use to describe your store

Circle the values that matter most to you

Draft ONE bold sentence that declares what you stand for

Then share it with your team (and tag us @retailmavens so we can cheer you on).

💚 Remember: Your manifesto is more than words, it’s your rally cry, your customer magnet, and your store’s declaration of purpose. Be bold. Be audacious. And watch the right people come to you.

...more