This week kicks off a special three-part series dedicated to the foundations of branding. Whether you're starting out or refining your brand, this series will provide you with essential insights and practical tips to establish a strong and resonant brand identity. Here's what we cover:

Introduction

• Launching our three-part series on branding.

• The importance of a strong brand identity for business success.

• Overview of what's in store for this episode.

Understanding Branding

• Defining branding beyond just logos and taglines.

• The holistic nature of branding: values, mission, visual elements, voice, and customer experience.

• Why a strong brand identity is crucial for standing out in a competitive market.

Elements of a Strong Brand Identity

• Logo Design

• Importance of a memorable and simple logo.

• Practical tips on creating a logo using free online tools.

• Resources like Canva, Hatchful, and Vectr for DIY logo design.

• Colour Scheme

• How colours evoke emotions and influence brand perception.

• Tips for choosing a colour palette that aligns with your brand values.

• Typography

• The role of fonts in reflecting your brand's personality.

• Strategies for selecting and maintaining consistent typography.

• Tone of Voice

• How to define and maintain a consistent brand voice.

• Aligning tone with your brand's mission and audience expectations.

Working with a Professional Designer

• Steps to create an effective design brief.

• Finding the right designer through platforms like Upwork, Fiverr, and Behance.

• Tips for ensuring a successful collaboration with a designer.

Resources:

• Recommended free online tools: Canva, Hatchful, LogoMakr, DesignEvo, Vectr.
• Email: [email protected]
• Website: www.philippacraddock.com

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