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Hello, everybody! Welcome to this week's episode of the Treat Your Business podcast. My name is Katie, and I am super excited to welcome you. If you are listening for the first time, a huge welcome. I am really excited to be joined by Rob Curd today on this week's episode.

Summary
In this episode, Katie Bell is joined by Rob Curd, co-founder of HMDG Creative, a leading MSK marketing specialist. They discuss the importance of high-quality photo and video content for clinic websites, emphasising the impact on client perception and engagement. Rob shares valuable tips for clinic owners, such as using iPhones effectively, adjusting aspect ratios, and the significance of marketing-focused content.

Key Takeaways:
1. Quality Over Quantity: Invest in professional photo and video content for your clinic website to stand out and create a positive impression.
2. DIY Tips: Utilize iPhone settings for optimal video quality, adjust aspect ratios for different social media platforms, and avoid cross-platform embedding for better reach.
3. Choose Wisely: When selecting a professional, prioritize those with experience in clinic photography and videography, ensuring they understand the unique needs of the healthcare industry.
4. Client-Centric Messaging: Craft your content with the end user in mind. Focus on conveying how your services benefit clients rather than showcasing technical qualifications.
5. Content Repurposing: Maximise the value of your investment by repurposing content across various platforms, keeping it fresh and engaging.

Rob Curd Resource Links: 

• Instagram: https://www.instagram.com/hm_digitalgroup/
• Website: https://hmdg.co.uk/
• Email: [email protected] 

Upcoming Episode Preview:
Join us next week for an insightful conversation with Michael from HMDG, where we delve into the world of SEO, addressing essential questions to optimize your clinic's online visibility.

Thanks, everybody, for joining me on this week's episode of the Treat Your Business podcast.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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