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In this episode, Katie Bell and Michael Schumacher dive deep into the intricacies of marketing and SEO for clinics. 

1: Understanding the Foundation of SEO
Michael begins by shedding light on the fundamentals of SEO (Search Engine Optimisation). He emphasises the importance of a well-structured website, keyword research, and the significance of quality content. The discussion unfolds, providing actionable insights for clinics aiming to enhance their online visibility.

2: The Pitfalls of Relying on Facebook
Katie and Michael then delve into the limitations of relying solely on Facebook for marketing. Michael discusses the challenges clinics face with ad fatigue, algorithm changes, and the overall effectiveness of social media advertising. The conversation provides valuable perspectives for clinics navigating the digital marketing landscape.

3: Navigating the Marketing Landscape
Michael Schumacher, highlights essential steps clinics should take before investing in marketing services. Michael emphasises the significance of researching companies, examining company houses, and avoiding the pitfalls of seemingly attractive offers.

Segment 4: The True Cost of Free Appointments
Michael delves into the deceptive nature of offers promising free appointments. He breaks down the hidden costs, including the substantial time investment required. Michael shares real-life examples, cautioning clinics to value their time and choose marketing strategies that align with long-term success.

Conclusion:
In the concluding segment, Katie and Michael reflect on the discussed topics. They stress the importance of clinics adopting sustainable marketing practices, learning from successful examples, and avoiding shortcuts that may compromise long-term viability.

Michael Schumacher Resource Links: 

• https://hmdg.co.uk/our-team/michael-schumacher/
• https://www.facebook.com/HM

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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