What if your most valuable business asset is something you're completely overlooking? In this episode we discover why the skills that often feel effortless to you might actually be your most profitable offering - and why most creative entrepreneurs are significantly undervaluing their natural abilities.

Key Moments:

• [00:00] Why your easiest work is often your most valuable and why that matters
• [01:19] The surprising truth about our most valuable skills and why we overlook them
• [04:52] A personal perspective: Learning from past experiences in creative business
• [05:58] Examples: The hidden worth within creative businesses
• [07:24] The ripple effect: How undervaluing natural expertise impacts your entire business
• [08:57] Recognising when you're overlooking your most valuable skills
• [09:47] Understanding the distinction between 'easy' and 'effortless'
• [10:23] Practical ways to recognise and value your natural expertise
• [12:50] From conscious thought to second nature: Understanding the expertise evolution
• [14:42] Building a business around genuine strengths: The path to authentic growth and profitability

Notable Quotes:

"The skills we've truly mastered, the ones that represent our deepest knowledge, are often the very ones we dismiss as 'just basic' or 'nothing special.'"

"When we consistently undervalue our work, we're not just affecting our own business - we're actually diminishing the perceived value of our entire industry."

"Understanding your natural expertise isn't just about charging more - it's about building a business that truly reflects the real value you're creating for your clients."

Resources:

• Read This Week's Full Journal Post

Share Your Insights:

What natural abilities do you catch yourself taking for granted in your business? I'd love to hear about the skills that you feel are almost too easy to charge for - Share your thoughts with me over on Instagram - @philippacraddock I'm always here and genuinely love to discuss your insights and experiences...

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