Sometimes your biggest achievements can guide you in very unexpected directions. When I found myself at what many considered to be the pinnacle of my industry, I learned that true success often looks remarkably different than we imagine. In this episode, I share how my journey of creating flowers for Harry and Meghan's wedding led to an unexpected revelation about building a sustainable business - and why your most natural path to success might not be the one you're currently pursuing.

Key Moments:

• [00:00] Introducing our most read journal post: How building a luxury brand from my kitchen table challenged industry norms
• [01:33] Creating royal wedding flowers: The unexpected lessons about sustainable business growth
• [02:11] The journey before the royal wedding: Building relationships with prestigious brands
• [03:15] The reason for sharing this episode: To show you that our biggest achievements often teach us something totally different from what we expect.
• [04:45] The unexpected advantage: How starting without industry knowledge made for a unique approach
• [06:58] Trusting my own intuition: The moment everything changed in my business
• [10:02] Behind the royal wedding designs: What truly mattered beyond the media spotlight
• [12:35] The pivotal moment: When florists sought business guidance over design expertise
• [13:44] Natural business evolution: Building around your core strengths
• [16:27] Practical steps to align your business with your natural expertise

Notable Quotes:

"Sometimes not knowing the 'right' way to do things means you find your own way, one that actually works out better for you."

"Success isn't about getting everything right from the start - it's about learning from what goes wrong and staying true to what you do best."

"We might be chasing one type of success while our natural talents are actually pulling us in a different, often more aligned direction."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Episode 058: How to Work with Department Stores with Nic Waller
• Email: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

Has your vision of success evolved as your business has grown? I'd love to hear your thoughts over on Instagram about how your own definition of success might be shifting...

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