What if the industry 'shoulds' you've been following are actually holding you back? In this episode, we will explore how to distinguish between conventional business advice that genuinely fuels success and the practices that don't align with your strengths. Through personal insights and real-world examples, I share how trusting your instincts and building a business around your natural working style can lead to greater profitability, sustainability, and long-term success.

Key Moments:

• [00:00] Introduction to the perception of industry 'Shoulds'
• [01:50] Spotting the different types of business "Shoulds" and their impact on us and our businesses
• [07:42] The project management tool revelation - when industry standards don't serve us
• [14:45] Distinguishing between growth challenges and misaligned practices
• [17:34] How to transform perceived limitations into business strengths
• [19:20] Practical ways to build systems around your natural working style
• [21:42] Creating sustainable success by trusting your professional instinct

Notable Quotes:

"Our biggest successes often come precisely when we have the courage to step away from those misaligned 'shoulds' and trust our natural way of working."

"Sometimes the very best thing we can do for our businesses is to have the courage to say 'That might work brilliantly for others, but it's not right for me.'"

Resources Mentioned:

• Read this week's full journal post
• [email protected]
• www.philippacraddock.com

Share Your Insights:

I'd love to hear about your experience with business "shoulds" - when have you trusted your instincts and found it led to something better? I always love to hear your thoughts and perspective, so please do drop me a line on Instagram,

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