March 18, 2024

078: Your Library Card to Designer PR Opportunities Without the PR Firm Commitment with guest Molly Schoneveld Founder & CEO of The Storied Group

46 minutes

Ever wondered how a design goes from a creative's mind to the glossy pages of your favorite magazine? My superstar guest, Molly Schoeneveld, CEO of The Storied Group, pulls back the curtain on the world of design PR for an enlightening discussion on public relations within the design world. A boon for designers during the pandemic and beyond, Molly's concept of a Library Card membership for designers has revolutionized how designers can access media opportunities, breaking barriers to traditional PR approaches. As we unravel the story behind this game-changing service, you’ll hear firsthand about its positive reception among designers and discover the unique ways it has streamlined the media engagement process.

The devil's in the details, they say, and nowhere is this truer than in interior design. The episode peels back the layers of what it takes to capture a design story through the lens, ensuring each photograph speaks volumes about both the design and the brand. Molly and I swap insights on the art of personal branding, the shift toward authenticity in styling, and the importance of a well-captured portfolio—because an image is worth more than a thousand words when it's your work on display.

Tune in as we explore the intricacies of presenting design work for public relations, celebrate the success stories birthed from community and collaboration, and the strategic moves that can propel a design from the drafting board to the dream board. From building strong client foundations to the tools that keep the business engine running smoothly, we wrap with a personal touch that reminds us why we adore what we do. Get ready to be inspired, informed, and perhaps, to see your next design project in a whole new light. Whether you're a seasoned designer or new to the scene, this discussion will arm you with the knowledge to elevate your brand and make a lasting impression in the world of design PR.

In this episode, you will hear:

Insights into Molly’s game-changing Library Card concept
Tips on aligning PR with your personal brand to craft a narrative through images
The importance of authenticity in design styling
How to overcome challenges with photography in design PR, including avoiding over-stylization and ensuring a variety of shots
Strategies for using PR to build strong client relationships and maintain visibility in a competitive industry

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
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Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

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By Melissa Galt

6868 ratings