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🎙️  Luxury Clients Aren’t Booking You—Because You Look Budget

📌 Episode Summary:
You say you want luxury clients… but does your brand actually look the part?

In this bold and necessary solo episode, John McClain pulls back the curtain on why so many talented interior designers are struggling to attract high-end projects. Spoiler: it’s not your portfolio—it’s your presentation.

From outdated websites and inconsistent posting to visuals that send mixed messages, John dives into the top self-sabotaging mistakes designers make and how to fix them. If you’re ready to stop blending in and start booking premium clients, this one’s for you.

💥 What You’ll Learn:

• Why luxury clients aren’t resonating with your brand
• The biggest ways designers unknowingly sabotage their own marketing
• How to align your visual presence with the clients you want
• A fresh mindset shift that could change your business starting today
• Easy, actionable steps to show up more powerfully and professionally

📥 Free Resource:
Download your free checklist:
“Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want”
👉https://mcclainmethod.com/fixmybrand

👋 Stay Connected:
Follow John on Instagram: @johnmcclaindesign
Learn more about The McClain Method: mcclainmethod.com

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

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71: Exploring Color and Creativity: 3 Specific Strategies from Meredith Heron

In this episode of the McClain Method Podcast, host John McClain speaks with Canadian design powerhouse Meredith Heron. They discuss the importance of dealing with decision-makers, aligning values in business relationships, diversifying ventures, and staying true to passion and creativity. 

Meredith shares insights from her journey from working at Home Depot to becoming a TV host and launching a bespoke rug collection. Meredith emphasizes the significance of storytelling, authenticity, and bespoke designing in interior design. Learn about her approach to building lasting client relationships, the intricacies of launching a product line, and overcoming business challenges. 

This episode also delves into finding inspiration from various sources like travel and the importance of working with like-minded people. Get ready to be inspired by this engaging conversation full of practical advice and entertaining anecdotes.

00:00 Introduction and Aligning Your Views

00:35 Welcome to the McClain Method Podcast

01:38 Interview with Meredith Herron Begins

03:13 Meredith's Journey to Interior Design

09:55 Launching a Product Line and Overcoming Challenges

18:22 The Importance of Alignment and Values

22:57 The Art and Craft of Hand-Knotted Rugs

30:18 Marketing and PR Strategies

30:40 Early Adoption of Social Media

31:09 Transition to High-End Clientele

32:17 The Importance of Storytelling in Design

33:17 Overcoming Financial Fear and Scarcity

35:26 Discovering and Honing a Superpower

37:38 Navigating Client Relationships

43:41 Inspiration and Creative Process

50:53 Final Thoughts and Contact Information

More About Meredith Heron:

Website: https://www.meredithheron.com

Instagram: https://www.instagram.com/meredithheron/?hl=en

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

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In episode 70 of The McClain Method Podcast, host John McClain continues his insightful conversation with Luann Nigara, a leading figure in the interior design industry. 

They delve into key aspects of running a successful design business, including mindset, pricing, and branding strategies. Luann shares her journey, emphasizes the importance of being unapologetically yourself, and discusses the value of professional guidance. 

They also address common industry challenges such as client objections and effective communication. Listen in for practical advice and strategies to elevate your design business to new heights.

00:00 Introduction to The McClain Method Podcast

00:23 Welcome and Episode Overview

01:22 Continuation of Conversation with Luann Nigara

03:24 Branding and Professional Guidance

05:10 Mindset and Pricing Strategies

08:40 Practical Tips for Designers

11:24 The Importance of Practice and Preparation

16:40 Value and Credibility in Design

23:17 Debate on Markup Pricing

25:18 The Importance of Pricing Transparency

25:58 The Value of Service in Pricing

28:20 Establishing Systems and Processes

29:08 Communicating Value to Clients

31:15 Setting Clear Expectations and Boundaries

32:49 The Importance of Budget Discussions

36:30 Understanding Client Needs and Value

43:23 Final Thoughts and Industry Wishes

More on Luann Nigara:

LuAnn's Website: https://luannnigara.com/

LuAnn's IG: https://www.instagram.com/luannnigara/

John On A Well Designed Business:

Episode 472: https://luannnigara.com/472-john-mcclain-running-his-firm-from-two-coasts-makes-systems-and-tools-critical-2/
Episode 844: https://luannnigara.com/844-john-mcclain-turn-failure-into-success-2/
 

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

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The McClain Method Podcast Episode 69: Get Out of Your Own Way: Lessons from LuAnn Nigara

In this episode of The McClain Method Podcast, host John McClain welcomes LuAnn Nigara, a pioneer in the interior design business world. They discuss LuAnn's journey from helping her husband start Window Works to becoming a celebrated media personality with her podcast 'A Well-Designed Business.' 

LuAnn shares how she identified the need for business education among designers, her strategies for launching and monetizing her podcast, and the vital role of having a business plan. She also touches on the importance of personal health, the significance of her husband Vinny's support, and the lessons learnt from various stages of her career. 

This episode is packed with insights and stories that highlight the importance of planning, persistence, and believing in one's vision. Tune in next week for part two, where LuAnn discusses specific strategies for building a successful design business.

00:00 Introduction and Initial Thoughts

00:29 Welcome to the McClain Method Podcast

02:07 Guest Introduction: Luann Nigara

03:52 Luann's Journey to Success

08:06 The Importance of Self-Care

20:19 Founding Window Works

30:48 Losing Patience with Design Details

31:51 Searching for a Retirement Business

33:47 The Birth of the Podcast

35:11 Investing in the Podcast

37:03 Challenges and Successes

44:21 Vinny's Skepticism and Support

52:11 Expanding the Brand

58:29 Conclusion and Teaser for Next Episode

LuAnn's Website: https://luannnigara.com/

LuAnn's IG: https://www.instagram.com/luannnigara/

John On A Well Designed Business:

Episode 472: https://luannnigara.com/472-john-mcclain-running-his-firm-from-two-coasts-makes-systems-and-tools-critical-2/
Episode 844: https://luannnigara.com/844-john-mcclain-turn-failure-into-success-2/
 

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

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🎙️ Episode 68 is here, y’all!
Say hello to the very first episode of the newly rebranded McClain Method Podcast — and let me just say… she’s bold, she’s brilliant, and she’s ready to take center stage. 💁‍♂️✨

In this kickoff episode, I’m pulling back the velvet curtain on why I rebranded the podcast, what The McClain Method really means, and how YOU can stop playing small and start building the visible, profitable, soul-aligned business you actually want.

We’re talking: 💫 Why your “backstage” (aka systems, messaging, and brand foundation) matters just as much as your stunning “front stage” 📱 How to make your Instagram bio actually work for you 🖥️ Why your homepage might be doing more harm than good 🗣️ Why your opinions aren’t too much—they’re your magic 📣 And how to let your client testimonials sell for you (without lifting a finger)

Oh, and I’m spilling the tea on my new baby: The McClain Method Lounge—an Instagram-exclusive membership where the brilliance flows like cocktails at a speakeasy 🍸

This episode is your official invitation to stop dimming your light and start designing a business that reflects the brilliance that’s been there all along.

✨ Your brilliance is your brand. Don’t dim it—design it.
 Listen now via the link in bio & make sure you’re following @themcclainmethod for the drops that’ll have you standing in your spotlight.

00:00 Introduction to the McClain Method 

00:33 Welcome to the McClain Method Podcast

02:09 Rebranding: From Designer Within to McClain Method 

03:19 The Importance of Visibility and Branding

06:15 Introducing The McClain Method  Lounge

11:21 Five Tips to Strengthen Your Front Stage

17:41 Running a Business with Soul

20:17 Conclusion and Next Steps

Freebie Alert: THE GET NOTICED BIO TEMPLATE: https://themcclainmethod.johnmcclain.co/bio-template-optin

A Fill-in-the-Blank workbook for Interior Designers to create the perfect bio for your website, Instagram, and in-person conversations!

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

Send us a text

67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling

In episode 67 of The Designer Within Podcast, host John McClain sits down with Jessica Harling, founder of Behind the Design, to discuss the essentials of building a successful design team. They explore strategies for defining core values, setting realistic goals, and hiring the right talent. 

Jessica shares her expertise on the importance of a solid onboarding process, managing company culture, and establishing effective processes. The episode highlights actionable tips for new design business owners looking to grow their company and maximize their team's potential. 

Key takeaways include the significance of having a competitive offer, the importance of timing in the hiring process, and the impact of building strong client relationships for future referrals.

00:00 Starting Your Dream Design Team

01:11 Introduction to The Designer Within Podcast

02:17 Meet Jessica Harling: People Operations Expert

03:47 The Essentials of Building Your Dream Team

04:18 Jessica's Journey and Insights

08:03 Hiring the Right Talent: Tips and Strategies

15:32 Creating a Competitive Offer and Onboarding

27:45 The Importance of Company Culture

29:25 Processes: The Backbone of Success

29:56 The Importance of Having a Process

32:51 Setting Client Expectations

33:38 Tips for New Designers

38:31 Common Mistakes in Process Development

44:03 Building Client Relationships and Referrals

51:19 Goal Setting and Team Building

54:51 Services Offered by Behind the Design

58:01 Conclusion and Final Thoughts

Website: https://www.gobehindthedesign.com/

Instagram: https://www.instagram.com/gobehindthedesign/reels/?locale=us&hl=am-et

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

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66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra.

In this special live edition of the Designer Within Podcast recorded from the floor of KBIS 2025 in Las Vegas, host John McClain welcomes Jean-Michel LeBeau and Kim Frechette from Bain Ultra. Together, they discuss the fearless entrepreneurial spirit and innovation driving Bain Ultra’s focus on wellness through luxury bath products. 

Learn about the importance of storytelling in design, the future of the luxury bath industry, and actionable tips for integrating wellness into your design projects. 

Whether you're a homeowner, a design professional, or a business owner, this episode is packed with inspiration and practical advice.

00:00 The Essence of Fearlessness in Business
00:34 Introduction to the Designer Within Podcast
01:29 Live from KBIS: A Unique Podcast Experience
02:44 Meet the Guests: Jean-Michel LeBeau and Kim Frechette
02:56 Bain Ultra: Wellness and Innovation in Bath Design
06:26 Jean Michel's Entrepreneurial Journey
13:10 The Future of Luxury Bath Industry
15:58 Innovative Bath Products and Their Benefits
21:41 Entrepreneurial Advice for Designers
23:42 Embracing the MVP Mindset
24:25 The Power of Originality in Design
25:10 Overcoming Fear in Entrepreneurship
26:38 Trends and Innovations in Interior Design
31:10 The Importance of Collaboration in Design
36:43 Sustainability and Future Innovations
39:32 Final Thoughts and Takeaways

More about BainUltra:

Website: https://www.bainultra.com/

Instagram: https://www.instagram.com/bainultra/

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

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Welcome to Episode 65 of The McClain Method Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.

This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking. 

Here is a rundown of what you will learn in this action packed episode:
Understanding and starting with SEO

• The importance of blogging for SEO
• Visual aspects of website affecting SEO
• Using Google My Business for SEO
• Ads for SEO and business growth
• Diversifying geography and platforms for SEO

Timeline:

02:15 Upcoming Events and Social Media Engagement

03:38 Introduction to Special Guest: Barb Davids

05:04 Understanding SEO for Designers

10:05 Blogging for SEO Success

15:20 Optimizing Images and Google Business Profile

20:15 Link Building and Diversifying SEO Strategies

32:08 User-Friendly Website Management

32:23 SEO Services for Clients

33:22 The Role of Ads in SEO

35:11 Effective Ad Strategies

39:07 Common SEO Mistakes

41:27 AI and the Future of SEO

48:13 Optimizing Website Structure

53:02 Expanding Geographic Reach

56:37 Finding the Right Keywords

59:22 Working with Barb for SEO Success

Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience.  She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's digital nomading at the time.

Website: https://compassdigitalstrategies.com/

 Download your free checklist:
 “Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want”
👉mcclainmethod.com/fixmybrand

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

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In this episode of The Designer Within Podcast, host John McClain chats with Mina Duque from Duke Renders about the significant impact photorealistic renderings can have on an interior design business. 

They delve into Mina's journey from handling her design business to heading client success at Duke Renders and discuss the external support and benefits that outsourcing renderings can bring to designers. 

They cover how renderings can speed up project approvals, enhance client presentations, and even act as a powerful marketing tool. Mina highlights the importance of delegating to the right people and setting clear expectations, while John shares his insights on incorporating rendering costs into design fees and making a profit.

Whether you’re new to using renderings or looking to integrate them further into your operations, this episode provides valuable strategies and tips for maximizing their potential.

00:51 Guest Introduction: Mina from Duke Renders

03:43 The Importance of Delegation in Interior Design

07:30 Benefits of Photorealistic Renderings

13:24 The Onboarding Process with Duke Renders

20:00 Customization and Unique Design Solutions

22:36 Using Renderings for Client and Trade Communication

23:37 Monetizing Rendering Services

24:35 Transparent Pricing Strategies for Designers

26:17 Incorporating Renderings into Design Fees

27:39 Identifying the Right Clients for Renderings

28:50 Maximizing Profit from Renderings

29:18 The Importance of Deliverables

29:53 Using Renderings for Client Reassurance

31:36 Renderings as Marketing Tools

34:54 Cost and Packages for Renderings

39:26 AI in the Design Industry

43:10 Final Advice and Contact Information

For more information on Mina and Duke Renders:
Instagram: https://www.instagram.com/dukerenders/

 Download your free checklist:
 “Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want”
👉mcclainmethod.com/fixmybrand

Become a Luxury Interior Designer
Find, Service, and Profit With Luxury Design Projects

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/

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In episode 63 of The Designer Within Podcast, recorded LIVE as he walks the streets of ever-inspiring Italy, host John McClain shares his transformative experiences from a trade show in Verona to the picturesque streets of Florence, and finally, the bustling city of Milan on a solo soul finding trip through Italy.

John reflects on much-needed inspiration and offers insights on refueling creativity, maintaining originality, and setting realistic expectations in the business world. Key lessons include the importance of stepping out of routine to find inspiration, standing firm on pricing and deliverables, and balancing creative passion with business acumen. 

Join John as he uncovers invaluable lessons for both personal and professional growth.

0:00 - Introduction to the episode and podcast 

1:30 - Description of Italy trip and inspiration behind the episode 

4:45 - Recapitulation of a challenging past year 

6:00 - Initial experiences in Verona: Trade show and meeting people 

7:30 - Walking through Florence and finding inspiration 

10:15 - Embracing personal time and solo travel 

13:20 - An epiphany by the Duomo in Florence 

15:45 - Importance of soaking in moments and scenes 

17:30 - Recording an unscripted episode 

19:10 - Finding inspiration as a designer 

22:00 - Encouragement to create unique ideas and stand firm in creativity 

25:40 - Perils of social media: Copying and regurgitation 

28:15 - Designing beyond clients' comfort zones 

30:00 - Capturing live experiences in Italy 

35:50 - Revelation about expectations and mindset 

39:10 - Episode closes in Milan with more reflections on design and creativity

 Download your free checklist:
 “Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want”
👉mcclainmethod.com/fixmybrand

Support the show

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

🍸 To join The McClain Method for courses, coaching, and more: https://mcclainmethod.com/work-with-me

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://stan.store/johnmcclain/p/order-johns-book



Connect With John!
YouTube https://www.youtube.com/@mcclainjohn
Instagram https://www.instagram.com/themcclainmethod
Facebook https://www.facebook.com/mcclainmethod
LinkedIn https://www.linkedin.com/in/thejohnmcclain/