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Discover how setting more ambitious business goals can simplify decision-making, cut through distractions, and bring unexpected clarity. In this episode, I reveal how using bigger targets as a "clarity filter" can help creative entrepreneurs overcome shiny object syndrome, make confident choices, and feel more at ease with business growth. Learn how this counterintuitive approach will help you:

• Recognise your true professional value
• Filter out distractions
• Build sustainable success around your strengths

All by shifting your perspective on goal-setting in a way you might never have considered before!

Key Moments:

• [00:00] How aiming bigger creates clarity and calm in business decisions
• [03:20] The "10x is Easier than 2x" concept - using numbers as decision tools
• [05:10] Why we tend to add more projects rather than thinking bigger about our core offerings
• [07:07] Sustainable ambition vs. unsustainable pressure: Knowing the difference
• [09:17] How my "clarity number" (2.5x) became a natural filter for opportunities
• [12:54] Using the "clarity filter" to focus on what truly matters
• [14:54] How to find your own "clarity number" for motivation, not overwhelm
• [17:08] A word of caution: Keeping perspective and avoiding unnecessary pressure

Notable Quotes:

"When we pile on more projects or try to be everywhere at once, that's often unsustainable pressure. But when we think bigger about our core strengths and the work we already do brilliantly - that's sustainable ambition."

"It's easier somehow to imagine doing more things than to imagine doing better with what we already have."

"This isn't about adding pressure or pushing unnecessarily for massive growth. It's simply about finding a new lens to look through when you're making decisions about your business."

Resources Mentioned:

• Book: "10x is Easier than 2x" by Dan Sullivan
• Read this week's full journal post
• Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

I'd love to hear if you've tried using a "clarity number" for your business decisions. What number brings you clarity? Does it change how you evaluate opportunities? Please do share your experiences with me on Instagram, I always love chatting about any episode, past or present.

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