Exploring the transformative power of perseverance in business. Whether you're a creative entrepreneur just starting out or running an established business, every business owner faces moments of discomfort, uncertainty, and self-doubt. But what if that discomfort isn't a sign of failure? What if it's actually the key to your business's success?

Through my own personal experiences I'll guide you through practical strategies to embrace discomfort and turn it into your greatest business asset. We explore how challenges and setbacks are an inevitable part of all our entrepreneurial journies and how they can serve as stepping stones to greater growth, confidence, and sustainable success.

Key Moments:

• [02:15] The hidden reality behind social media content - why you rarely see the 'messy middle' of business growth
• [03:27] My personal experience of recording 50 podcast episodes before the fear subsided
• [06:03] Finding an approach that works for you versus following standard advice
• [07:34] The relationship between discomfort and meaningful business growth
• [10:23] My two-year journey to secure a Selfridges concession despite consistent rejection
• [15:40] Why many stop just before breakthrough happens - four common patterns
• [19:25] How asking for specific feedback turned rejection into a clear path forward to growth
• [22:10] The story of landing my first prestigious venue client through persistence
• [25:43] How to distinguish between productive discomfort and misalignment
• [30:23] Five practical ways to build persistence into your business framework
• [34:59] The natural progression from £1,000 to £500,000 projects through incremental growth
• [38:38] A message for both established and new business owners feeling deflated

Notable Quotes:

"The difference between those who eventually succeed and those who don't isn't talent or resources or luck – it's simply the willingness to continue slightly longer than seems reasonable. To push just a bit further when everything in you wants to stop."

"What looks like failure is actually just part of the process. Meaningful business success rarely happens overnight - it's built through consistent effort despite discomfort."

Resources Mentioned:

• Read This Week's Journal Post
• Website: www.philippacraddock.com
• Email: [email protected]
• Persistence framework checklist available on our website

Share Your Insights:

Have you pushed through something that initially terrified you in your business? Or perhaps you're in an uncomfortable chapter right now? I'd love to hear your experience. Pop over to Instagram for a chat - I will always help where i can and your questions and insights often shape future episodes.

Never Miss an Episode:

Subscribe to my weekly newsletter for exclusive business growth insights, behind-the-scenes content, and first access to new offerings,