What if everything you've been told about Instagram strategy for the past year is actually wrong? In this episode, I share surprising new research that completely contradicts the "Reels and video first" approach many of us feel we should be focussed on. The data reveals a dramatic shift in what's now actually driving reach and engagement for creative businesses in 2025 - and it's not what most experts have been advising. This shift will come as a welcome relief to many creative entrepreneurs who've been struggling with constant video creation despite it not feeling natural to their business. If you've been feeling overwhelmed by making video content to feed the instgram algorithm, these evidence-based findings will help you develop a far more natural, sustainable and ultimately more enjoyable approach. I also share how niche focus, valuable content, and strategic calls to action can save you hours while improving your results... A must-hear podcast for creatives in 2025.

Key Moments:

• [04:16] The truth about Instagram's latest algorithm shift: Why everything you thought you knew about content performance is changing dramatically in 2025.
• [07:11] The secret to captivating your audience: How a recently expanded Instagram feature can transform your storytelling and boost engagement naturally.
• [13:38] Finding your niche focus: Discover how narrowing your target audience can speed up your account growth, regardless of your current follower numbers.
• [17:17] Cracking the content code: The "formula approach" used by top-performing accounts to create consistent engagement without constant reinvention.
• [21:37] How to conduct a quick content audit: Uncover what's truly working for your Instagram account and what may need a refresh.
• [23:15] Hook your audience from the start: Crafting compelling content that captures attention immediately and encourages meaningful interaction.
• [26:03] The power of small changes: How making subtle, sustainable adjustments to your Instagram strategy can lead to transformative results over time.

Notable Quotes:

"The platform seems to be rewarding different types of content again, which excitingly for us creatives, means we can focus more on the formats that align with our natural strengths and creative processes."

"Narrowing your focus always expands your impact. It's about finding a good balance between where you can provide exceptional value to a specific audience rather than general content."

Resources:

• Read: This Week's Journal Post
• Read: Metricool's 2024 Social Media Report
• Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

I'd love to hear what's currently working for you on instagram. Has your experience matched what the data is showing? Please do send me a DM on Instagram - however old this episode is, I genuinely read every message and am curious about your experiences.

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