Today, I’m thrilled to have Ed Hallen on the show. If you’ve never heard of Ed, he is the founder and CEO of Klaviyo, a very popular email marketing provider that specifically caters to ecommerce stores. Email has been a very central part of my marketing strategy for both my blog and my ecommerce store. And just recently, I’ve been cheating on my other email provider with Klaviyo and I’m thinking about getting a divorce. I’ve been very impressed with what I’ve seen so far even though I’ve really just scratched the surface and what’s so powerful about Klaviyo is that it allows you collect information about every single customer in your shop and what they purchase.