In this Episode

In this coaching episode, Lindsay and Nora work with Sherita Harkness, founder of Trading Fours and Chief Play Officer, who successfully converted two major corporate clients using a private podcast at a single conference. Discover practical strategies for B2B consultants and speakers to use private podcasts as both lead magnets and pre-sales tools, especially when selling intangible services to skeptical decision-makers who need evidence-based content to understand the value of your methodology.

Topics Covered:

• Creating highly targeted private podcasts for specific conference audiences
• Converting skeptical executives to the value of play-based leadership approaches
• Using private podcasts to pre-frame sales conversations and reduce explanation time
• Building evidence-based content with stats, facts, and client success stories
• Developing segmented audio content for different corporate decision-makers
• Incorporating client testimonials and case studies into audio episodes
• Scaling from single-use lead magnets to comprehensive content libraries
• Addressing underlying fears and false beliefs through audio content

Links:

1. http://t4zpowerplay.com
2. https://www.linkedin.com/in/sheritat4z/
3. app.helloaudio.fm/feed/28496e20-bc45-4288-805c-f0ebae7f6b92/signup

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