That beautiful pitch you sent months ago? The one that never received a response and left you feeling completely rejected? This silence almost never means what you think it means. After two years of rejection from Selfridges, I was told I "wasn't fashionable enough." Instead of giving up, I created fashion-inspired flower arrangements and turned up at their offices. That persistence became the foundation of one of my most important business relationships. Here's what I've learnt about the difference between thoughtful persistence and being pushy, and why your gentle nature is actually your biggest business strength when building a creative business.

Key Moments:

• [02:30] Why persistence only got 12% of votes despite being what holds people back most
• [03:58] The story of 20 beautifully crafted cards that received zero responses
• [05:37] What silence really means (and why our minds jump to rejection)
• [07:15] My Selfridges story: two years of "no" becoming my most important business relationship
• [11:44] The truth about creative professionals and why your "too much" probably isn't
• [12:53] When persistence works and when it becomes problematic
• [17:31] The golden rule of follow-up: adding value rather than adding to to-do lists
• [18:25] Five practical strategies for thoughtful persistence
• [20:34] About the Free Guide and how it can help you.

Notable Quotes:

"Your version of 'rude or pushy or annoying' is probably most people's version of 'thoughtfully persistent.'"

"Most of the time, when we think we're hearing 'not ever,' we're actually hearing 'not right now.'"

Resources Mentioned:

• Free Persistence Guide: Thoughtful Persistence: Why Silence Doesn't Mean No
• Read: This Week's Full Journal Post
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

If today's episode gave you the courage to send that follow-up message you've been putting off, I'd love to hear about it. Have you experienced a situation where persistence paid off in ways you didn't expect? Share your experience with me over on Instagram or through DM's. I always read all your thoughts and comments however old the episode!

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