Most people fail in negotiations because they don’t prepare, confuse influence with persuasion, or push when they should pull—Giuseppe Conti, the world’s #1 Negotiation Guru, shows you how to avoid these mistakes.

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⁠Buy the book Negotiation + Influence = Success: Quick Lessons to Help You Win in Corporate Life⁠

Link to the book:  https://www.amazon.com/Negotiation-Influence-Success-Lessons-Corporate/dp/1761242334/ref=sr_1_1?crid=392XGR0AMO9T4&dib=eyJ2IjoiMSJ9.F7HkXIft-5xkc6iRO_s8G6ynCUfOaIhZCA8vahRZDsz-HF19rS0Rm_J7VKmE7Rq6KDwJr6kz84JynlE4Vk8otIF0jUox0NwNuY-gv-OjigBP1tsPoq6zM7B6zOcwWVAmUtxjIoUCGyXvDUV2sJplAG3z3u29-fkPRMKoL4lw97Q7p9xve_k4T1HBGMjXXuYvytlqs-kRTB5Nb1zRAwYdLtA6lC4_Ib9FN1zSmA2X1fo.hvs0ljQBXf7KLPeldJNm-g3nqOdJagKRJkrFLbAdmAM&dib_tag=se&keywords=giuseppe+conti&qid=1757434164&sprefix=giuseppe+conti%2Caps%2C193&sr=8-1

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!⁠⁠

In this conversation with Kwame Christian, Giuseppe shares the proven strategies behind his decades of experience teaching negotiation and influence at top universities and advising Fortune 500 companies.

What you’ll learn in this episode:

The critical mindset shift between influencing internally vs. negotiating externally

Why lack of preparation is the #1 mistake people make—and how to fix it

How to balance anchoring with empathy to strengthen deals and relationships

The role of AI as your “smart intern” in negotiation preparation

Why making the other party feel satisfied can be as valuable as the deal itself