Happy New Year! Let’s kick off 2025 with some sales tactics in this episode. Today, I’m sharing ten key insights from my experience coaching and consulting sales teams in 2024. Here’s five of them below, tune in to learn the rest of my sales tips! 

Find Your Ideal ICP 

• Are you still working with different types of clients and struggling to figure out which one is the right fit for your business? It’s time to double down and define your Ideal Customer Profile (ICP). 
• Focus on what works and identify the best individuals who can buy from you. This will help you stop spinning in circles and spreading yourself too thin. 
• Also, create social media content tailored to this ICP to bring them to you.

Cold Calls Still Work 

• Don’t listen to those who say cold calling doesn’t work, because it does. You need to spend more time on this sales outreach method.
• I share an interesting story with one of my classes about how cold calling still gets results. If you stay consistent, you’ll see success. So, don’t abandon it!

Get Social  

• You probably realize how important it is to have social media accounts, especially LinkedIn. 
• You don’t need to do the latest TikTok dances, but you should share educational content.
• Also, make sure you’re engaging with your audience by responding to their questions in different online forums. This can create conversations that’ll bring opportunities.

Fewer Tools Equal Better Results 

• Many sales tools have overlapping capabilities. To save money and boost productivity, limit the number of tools you use. You’ll be surprised at how much this can help.

Events Are Back

• Good events will bring in prospects, while bad ones will waste your time. To choose which events are worth attending, think about your ICP. Knowing where they’re active will make your life much easier.

“The key thing you need to do is focus on prospecting more than you think you need to – Donald Kelly.”

Resources

Evabot

TSE Episode 1553 with Darren Reinke

Sponsorship Offers

1. This episode is brought to you in part by HubSpot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

2.   This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

3.  This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

Mentioned in this episode:

HubSpot and bluëmago | STUDIOS

HubSpot and bluëmago | STUDIOS