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If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬).
In this episode, I break down the 10 biggest mistakes I see brands make when preparing for—and showing up at—trade shows. Whether it's your first show or your fifteenth, these pitfalls can derail your success and cost you thousands in missed sales and opportunities.
I'll cover everything from:
⚡ Plus, I share insider tips from my decades in retail, wholesale, and exhibiting at over 100 trade shows—so you don’t have to learn these lessons the hard way.
📣 Ready to make your next trade show your most profitable one yet? Join me inside my 3-day Trade Show Bootcamp and get the full strategy, templates, and support to prep like a pro and walk away with results. 🎯
👉 Join the Bootcamp here
Or want to Build a Wholesale Sales Machine? Join my free training here: https://www.thelotco.com/buildingawholesalemachine
trade show mistakes, exhibiting at a trade show, how to prepare for a trade show, trade show booth tips, product business, wholesale strategies, retail trade show, selling wholesale, trade show checklist
Support the show
I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
4.4
77 ratings
Send us a text
If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬).
In this episode, I break down the 10 biggest mistakes I see brands make when preparing for—and showing up at—trade shows. Whether it's your first show or your fifteenth, these pitfalls can derail your success and cost you thousands in missed sales and opportunities.
I'll cover everything from:
⚡ Plus, I share insider tips from my decades in retail, wholesale, and exhibiting at over 100 trade shows—so you don’t have to learn these lessons the hard way.
📣 Ready to make your next trade show your most profitable one yet? Join me inside my 3-day Trade Show Bootcamp and get the full strategy, templates, and support to prep like a pro and walk away with results. 🎯
👉 Join the Bootcamp here
Or want to Build a Wholesale Sales Machine? Join my free training here: https://www.thelotco.com/buildingawholesalemachine
trade show mistakes, exhibiting at a trade show, how to prepare for a trade show, trade show booth tips, product business, wholesale strategies, retail trade show, selling wholesale, trade show checklist
Support the show
I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
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