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VM (visual merchandising) is a real combination of art and science.
It can't just be beautiful. It has to work to sell your products also!
I spend a lot of time in Retail stores and after nearly 40 years working in it (yes i started dery early!). I have picked up a thing or two!
In this episode I dive into 10 common mistakes Retailers (bricks and mortar physical stores and at markets and pop ups too) make that can be tweaked and changed to help you boost sales and provide alternative strategies.
Some of the mistakes include positioning items too low, not pricing all products, not allowing movement through the store, not having enough stock, lack of visuals, ineffective signage, neglecting store cleanliness, staff not understanding customers, underutilizing the checkout counter and change rooms, and underutilizing the window. By addressing these mistakes, retailers can improve their VM and increase sales.

Want more?  Check out thelotco.com.au blog for more stories and imagery to go hand in hand with this content. 
 
Time stamp.
00:00
Introduction

00:57
Mistake 1: Positioning things too low

 03.23
Mistake 2: Not pricing your products

 07:32
Mistake 3: Not allowing movement through the store

09:26
Mistake 4: Not having enough stock

11:54
Mistake 5: Lack of visuals

14:39
Mistake 6: Ineffective signage

16:34
Mistake 7: Neglecting store cleanliness

20:35
Mistake 9: Underutilizing checkout counter and change rooms

23:43
Mistake 10: Underutilizing the window

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I'm Mel Robbins! from @thelotco

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Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

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