"I'm not a real business owner yet." "I'm just starting out." "I don't have enough experience." I hear these types of phrases constantly from creative entrepreneurs - even ones who've been successfully running businesses for years. This single limiting belief is costing you money, opportunities, and confidence, but the good news is it's completely fixable.

As we reach our 100th podcast episode, here's the mindset shift that changes everything about how you see yourself and your creative business. This belief shows up in how you price your services, communicate your value, and the growth opportunities you don't pursue because you assume you're not ready. If you've ever downplayed your expertise or waited for permission to call yourself a legitimate business owner, this episode will help you step fully into your professional identity and unlock the sustainable business growth you've been working towards.

Key Moments:

• [02:29] Celebrating 100 episodes and the collaborative nature of this podcast
• [04:47] The one belief sabotaging creative businesses more than anything else
• [06:01] How this self-doubt manifests - even in successful creative entrepreneurs
• [09:03] The uncomfortable but powerful exercise to shift this belief
• [11:36] The truth about becoming "legitimate" as a business owner

Notable Quotes:

"The creative entrepreneurs who thrive aren't necessarily the most experienced or the most qualified. They're the ones who recognise their own value and own it confidently."

"There's no magic moment when you suddenly become 'legitimate.' There's no external validation that makes you a 'real' business owner. It's a decision you make about how you see yourself and your work."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

I'd love to hear how this resonates with you! Have you caught yourself saying "I'm not a real business owner yet" despite all the evidence to the contrary? What shift in language feels most powerful for you? Send me a message on Instagram, I genuinely love hearing from you, however old the episode!

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