"It's just something I'm naturally good at." "It feels too easy to charge for." "Anyone could do that." I hear these phrases constantly from creative entrepreneurs who are unknowingly dismissing their most valuable business assets. What feels effortless to you is often exactly what clients will pay premium prices for. In this episode, I'll show you how to spot your undervalued strengths and turn them into your most profitable offerings.

Key Moments:

• [01:53] The problem: Why "it feels too easy" is costing you money
• [02:53] Real examples of natural skills being undervalued by their owners
• [03:52] The weird guilt about charging for things that come naturally
• [05:31] The reframe: Easy for you doesn't mean easy for everyone else
• [06:50] How to recognise when ease actually indicates expertise
• [07:31] This week's action: Start tracking your "no big deal" moments

Notable Quotes:

"What feels effortless to you is often what clients and customers will pay premium prices for. The skill that comes naturally, that you barely have to think about, that you assume everyone can do - that's probably your most valuable part of your offerings."

"Your clients aren't just paying for your time. They're paying for your perspective, your expertise, your ability to see solutions they can't see. They're paying for the years of experience that allow you to make something look effortless."

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: [email protected]

Share Your Insights:

What natural skill do you find yourself dismissing as "no big deal" that others consistently compliment you on? I'd love to hear about those abilities you take for granted that might actually be your biggest business assets. Send me a DM on Instagram, I read every message and love helping you recognise your genuine value.

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