How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, as a social media manager, feel confident that you are doing your level best to get your clients’ customers ready to purchase? We’re covering it all in today’s episode!

In this episode, we’re chatting about:

• How social media and influencers have changed how we all buy things
• What you might do to ensure that your clients’ audiences are in a buying state
• The buying process and how to create content that covers every part of this
• Consideration periods and the different reasons that people buy

Check out the full show notes at thetwolauras.com/ep104

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