Society and our workplaces place a high premium on being confident and feeling good.

We all recognize that our success accelerates when we are confident.  The reason is simple.  Without confidence we revert to fear, and when we are fearful we don’t take any action.  We hesitate, we delay and we procrastinate.  When you can let go of fear, you take action more quickly and easily.

But the question remains – how do I become more confident?  The simplest answer is to become more competent.  As we become more skilled at a task, our fear shrinks and our confidence grows. So these are two critical factors for our social success at anything (including any skill at work), and they are forever linked.

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The Social Priming System

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