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104: How Tony Horton Started P90X and Sold Over 7 Million Workout DVDs
Today I am honored to have the one and only Tony Horton on the show. If you’ve never heard of Tony, he is the creator of the incredibly popular P90X home exercise program. Now the personal exercise industry is EXTREMELY competitive and to give you an idea how big time his video was, it ended up selling over 7 million copies. Ridiculous! Since P90X, Tony has released P90X2 and P90X3 with awesome success as well. Not only does Tony look great but he’s quite an entertaining guy as well.
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By Steve Chou
4.9
13521,352 ratings
Today I am honored to have the one and only Tony Horton on the show. If you’ve never heard of Tony, he is the creator of the incredibly popular P90X home exercise program. Now the personal exercise industry is EXTREMELY competitive and to give you an idea how big time his video was, it ended up selling over 7 million copies. Ridiculous! Since P90X, Tony has released P90X2 and P90X3 with awesome success as well. Not only does Tony look great but he’s quite an entertaining guy as well.
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