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Welcome to the Treat Your Business podcast! This week, Katie Bell dives into an inspiring off-piste episode about embracing courage and commitment in business and life. Building on the amazing reception of last week’s episode, Katie discusses how fear holds us back and why leaning into discomfort is essential for growth. Whether you're a clinic owner or entrepreneur, this episode is packed with actionable insights to help you level up.

Episode Summary

In this powerful episode, Katie Bell explores Dan Sullivan’s “4 Cs Formula” for success—Commitment, Courage, Capability, and Confidence. She shares personal stories, like planning her book launch and hosting a transformative clinic event, to illustrate how stepping into fear and committing to growth are keys to reaching new heights. Katie also uncovers the pitfalls of “courage avoidance,” the subconscious habits that keep us from growth, and why you need to surround yourself with the right people to succeed.

What You’ll Learn in This Episode

1. The 4 Cs Framework: How commitment sparks courage, capability, and confidence.
2. Courage Avoidance: Recognizing procrastination and other fear-based responses.
3. The Power of Environment: Why surrounding yourself with growth-minded individuals matters.
4. Personal Growth in Action: Katie’s journey from authoring a book to running large-scale events.
5. Practical Takeaways: How to commit and push through discomfort for business breakthroughs.

Resources and Links

• Learn more about Dan Sullivan and his 4 Cs Framework here.
• Check out Katie’s sessions at Therapy Expo: Stand TE11 & STA Stand.
• Free 2025 Strategy and Marketing Sessions at Katie’s booth – stop by for expert advice!

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

Come and join me over on YouTube https://www.youtube.com/@thrivebizcoach?sub_confirmation=1  

Resources:

• Evolve Programme: https://join.thrive-businesscoaching.com/evolveprogramme
• Buy the book: https://www.amazon.co.uk/dp/106854340X
• Score App: https://bizhealthcheck.scoreapp.com/
• Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call
• If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb
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