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In this episode, I’m diving into one of my favorite topics—farmers markets and vendor events—and how they can completely transform your sourdough microbakery. After two years of selling at the same local market, I’ve learned what works, what doesn’t, and how to find a market that actually supports your goals, not just fills your weekends. Whether you’re brand new or ready to level up, this episode will help you identify which markets are worth your time and how to use them to build lasting customer relationships and a thriving, local presence.

I also share practical advice on what to look for in market management, how to assess customer traffic, and why consistency matters more than fancy displays. From handling competition with other bakers to getting new customers through word-of-mouth and social media, you’ll walk away with clear strategies to help you show up confidently, sell sustainably, and make your market days smoother, more profitable, and more fun.

Resources:

• Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator
• Follow me on Instagram for more microbakery tips: @carolinebower_sourdough
• Find links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/links
• Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!