The Ecommerce Roadmap

105. What's working in 2022: Part 3


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I get to see behind the scenes of a lot of successful eCommerce stores.

And almost every one of them uses a pop-up and an automated email flow to generate reliable sales every day of the year.

Contact marketing is working right now, in 2022!

What's the most valuable way to grow your list?

Using a popup on your site

Even though we all kind of hate pop-ups, the fact remains that they work, numbers don't lie, and just to give you an example, even in my tiny little business, at Sock Doggo, my popup brings in leads that generate a lot of revenue over time.

For a little more than a year, I've been using a popup that offers 15% off your order

And what I know, is that even though most of those people don't make a purchase right away, over the past year, 30.15% of them have made a purchase

That's a big clue because my conversion rate is hovering around 1% And when I know that 30 out of every 100 contacts from my popup leads to a sale, I know what to focus on.

In a little more than a year, those contacts have placed 253 orders which are 24% of all my sales.

When you put it that way, its some of the most important work I can do

Maybe you're telling yourself that - that's great, but my popup doesn't really work.

I know what you mean - because I see a lot of pop-ups, and most of them are not set up in a way that will get them a lot of leads.

Listen in, and I'll share the 3 most common reasons that you aren't collecting enough leads. And, I'll tell you what you can do to fix it.

Download my guide to creating Pop-ups that convert here: www.thesocialsalesgirls.com/105

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The Ecommerce RoadmapBy Susan Bradley: E-commerce Expert

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