In this final episode of my three-part series on sourdough markets, we’re diving into one of my favorite parts—booth setup and presentation. If you’ve ever felt overwhelmed by market prep or unsure how to stand out, this episode is packed with practical tips that will help you show up with confidence and clarity. From choosing the right tablecloth to positioning your signs, I’ll walk you through what’s worked for me, what hasn’t, and how to create a welcoming space that draws people in without shouting for attention.

We’ll also talk about how your presence—not just your product—can make all the difference. You’ll learn how to connect with customers without being pushy, create a consistent look and feel for your booth, and build trust with your market community. Whether you’re brand new to vendor events or looking to elevate your current setup, this episode will help you turn browsers into buyers and keep them coming back week after week.

Resources:

• Join The Bread Winner Network: https://carolinebower.thrivecart.com/bread-winner-network/ – Monthly membership for sourdough bakers.
• Shop Caroline’s farmer’s market essentials at Amazon: https://rivr.link/0bw-L3k4Cw
• Grab my Farmers Market Checklist here: https://carolinebower.myflodesk.com/marketchecklist
• Episode 16 – “Why Every Baker Needs a List (and How to Build One)” – Learn how to grow and nurture your bakery’s list. - https://open.spotify.com/episode/71ie78EAbQsRSK1Yq72xmE?si=2c00c68c55b748ba
• Sign up for Square here: https://squareup.com/i/BREADWINCB
• Grab the Profit & Pricing Calculator: Simplify the math, clarify your margins, and confidently price your products. http://carolinebower.com/calculator
• Follow me on Instagram for more microbakery tips: @carolinebower_sourdough
• Find links to all of my sourdough microbakery favorites including packaging, pans, and more! www.carolinebower.com/links
• Download the FREE Guide and Checklist, Your First Steps to a Successful In-Home Bakery at https://www.carolinebower.com/checklist to begin building YOUR thriving microbakery!