Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

$10k from one $39 Digital Product: Case Study Analysis

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Spicy Ellen makes a bit of a return in this episode as I discuss the realities of launching and selling digital products. Online "Gurus" love to tell you that all you need to is to create and sell this one digital product and you'll be set financially! Well, lets debunk that myth and have a bit of a reality check.

Some takeaways from this episode:

  • Many online coaches oversimplify the process of selling digital products
  • A discussion around Audience Privilege 
  • Viral moments can boost sales but are not reliable long-term.
  • Higher ticket offers can lead to more sustainable income.
  • Building an audience is essential for selling digital products.
  • The importance of strategic planning for product launches.

    • If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

    Have a great week guys!
    Ellen xx

    ~~~

    Mentioned in today's episode:

    • Viral TikTok that helped increase sales of my digital product: https://www.tiktok.com/@ellenmackenzieee/video/7196839608276077826?is_from_webapp=1&sender_device=pc&web_id=7389835566663173648 
    • My episode on how much each revenue stream made me in 2024: How Much Money I Made in 2024 

      •  Want to get more Ellen or Work with her and her team?

      • Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
      • Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
      • Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
      • Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
      • Buy Ellen's Book: https://www.ellenmackenzie.com/book 
        • ...more
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        Dishing Up Digital with Ellen Mackenzie | Social Media Management & StrategyBy Ellen Mackenzie
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