Jo discusses the reasons why some coaches struggle to take action in their business and how to overcome those obstacles. She emphasises the importance of stepping out of your comfort zone and into the growth zone, as well as finding a supportive community to remind oneself of the possibilities. Jo shares her personal experience of being scared to tell anyone about her business and how she had to work on her inner self to overcome that fear. She also highlights the role of thoughts and emotions in driving actions and results.

Why you aren't taking action [00:00:26]

Jo discusses the reasons why people struggle to take action in their coaching business and how to overcome it.

The role of beliefs, past experiences, and conditioning [00:07:22]

Jo explains how beliefs, past experiences, and conditioning can influence our thoughts and emotions, and how to challenge and evaluate them.

The impact of information and media [00:09:36]

Jo talks about how the information and media we consume can greatly influence our thoughts and emotions, and how to be aware of it.

Factors that influence our thoughts and emotions [00:10:37]

Jo discusses the factors that influence our thoughts and emotions, including information and media consumption, self-talk, and seeking support from a coach or therapist.

Structured framework to overcome negative self-talk [00:11:49]

Jo provides a structured framework to help listeners overcome negative self-talk, including becoming aware of beliefs, past experiences, conditioning, society influences, and information and media consumption.

Useful Links

Joanna Lott's website and the 12 ways to get clients now

Connect with Jo on LinkedIn

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✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.