Client interviews and market research calls is building relationships.

When starting out a business, you probably heard a lot of gurus talk about finding your ideal client, getting to know them and their problems, so that you can speak directly to that in your marketing. But how does it actually help you in your business?

Diving deep into learning more about how your ideal client talks about and sees their problems will help your marketing speak directly to the very people you want to be working with. Asking the right questions is the first step.

Today, I’m going to be sharing with you the things I learned while interviewing ideal clients recently, the interesting lessons I learned and how I’m using that in my business moving forward. Gleaning this type of information will help your social media content and all the various places your speaking to audiences.

Check out what you’ll learn:

• Discover what an ideal client interview is for and how to apply the findings to your marketing to draw in the perfect clients to you.
• Why you need to do the ideal client interview every once in a while, so that you stay connected to your audience and your marketing is relevant.
• The actual questions I used in recent interviews for you to use and understand your audience better. Plus, a few of them will surprise you.
• Understand the benefits of what you might discover and how you can apply it to your business to attract the perfect clients to you and get positioned as the expert.

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Links and resources mentioned in this episode:

• Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/Magic
• Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/Directory
• Follow me on Instagram at https://instagram.com/laurieann.murabito
• Click and read more over on my website. https://SpeakAndStandOut.com
• If you’re looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you’d be a good fit for one of my programs. schedule a call at. https://SpeakAndStandOut.com/Discovery

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Thank you for listening,

Laurie-Ann