Your book is a powerful stage, and your audience is waiting to read it.

Worried your book idea isn’t good enough? Unsure whether to pick a personal story or a how-to manual? This episode is your shortcut through the biggest decisions every aspiring author faces. You’ll get clear answers and hear the truth about publishing, planning, and using a book to supercharge your business and speaking career.

Whether you dream of seeing your name on a cover or want a new way to attract clients, this is your no-fluff guide. Learn to sidestep overwhelm, get past doubt, and write the right book for you.

• How to connect your book idea to your offers, so you attract clients and stay top-of-mind with meeting planners
• Choosing between a how-to guide, a modern parable, or a personal story, so you write a book that resonates with audience
• Pros and cons of self-publishing versus traditional publishing, to get your book out faster and remain in control
• How long your book actually needs to be, so you finish faster without losing your readers
• Why writing a book, even if you think you’re not a good writer, will give you clarity and boost your credibility

Write your book, grow your authority, and watch doors open.

Links and resources mentioned in this episode:

• Get on the waitlist for IN Demand Signature Speech NOW!
• Ready to Take the Stage...then this free resources is for you!
• Follow me on Instagram: @laurieann.murabito
• Click and read more into over on my website.
• If you’re looking for support to grow your business faster, get fully booked and profitable, schedule a call to explore if you’d be a good fit for one of my coaching programs. 

What if your novel had to survive Pentagon approval before anyone could read it?

Meet Lawrence Colby, a bestselling military thriller author who wrote his first book while juggling a demanding military career, family life, and the task of getting his manuscripts cleared by the Department of Defense. 

Discover how Larry managed to write four books, navigate bureaucracy, and keep his creativity firing, even when his manuscripts sat in limbo for months. He reveals how his real-life experiences, strict schedule, and relentless discipline helped him overcome obstacles most writers never face.

• How to maximize tiny pockets of time, so you can finally start (and finish) your book even if your schedule is jam-packed.
• Using your real-life experiences and observations to build authentic, memorable characters, so your stories ring true and stand out.
• Practical ways to market your book on zero budget, so the right readers discover your work without you breaking the bank.

If you want to write and publish your book, no matter what stands in your way, this episode hands you the mindset and tactics to do it.

• Website: https://authorlacolby.com/
• Social Media: X/Twitter, IG and Goodreads: @AuthorLAColby
• Larry’s books on Amazon: https://amzn.to/4fECCDu

What if the secret to writing a winning book is for you not to do it alone?

Imagine having a small inner circle cheering you on, giving real feedback, and keeping you motivated every chapter of the way. This episode shows you how powerful it is to build your own “book team,” so your writing is clear and your message connects. You’ll also discover how sharing your author journey, failures, and wins can turn your audience into excited fans who can’t wait to buy your book.

Harness your friends and colleagues not just for feedback, but for validation, testimonials, and word-of-mouth excitement. With the right people involved, your own insider group, you’ll have more clarity, finish faster, and impact bigger stages.

• Building an inner circle of trusted readers, so you’ll catch missed details and make your book easier to read
• The right way to get helpful feedback without getting bogged down in editing, so you stay focused and productive
• Turning your testers into your first marketers and reviewers, which will help your book launch with a buzz and strong testimonials
• Letting your audience join the journey, to create loyal fans and encourage pre-sales
• Testing your book cover ideas with real readers, so you pick a design that truly sells

Don’t keep your genius a secret! Bring your book to life with the support that makes the writing journey a victory from day one.

Links and resources mentioned in this episode:

• Get on the waitlist for IN Demand Signature Speech NOW!
• Grab the FREE resource Go from Unknown to Visible.
• Follow me on Instagram: @laurieann.murabito
• Click and read more into over on my website.
• If you’re looking for support to grow your business faster, get fully booked and profitable, schedule a call to explore if you’d be a good fit for one of my coaching programs. 

***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS

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During this live coaching session, our guest Linda Magoon, has experience speaking on her book, which she was invited to speak. She learns several different tips to get more bookings by leveraging the places who've already booked her.

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***Join IN Demand, the Membership at: https://SpeakAndStandOut.com/IND

***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****

Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****

Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

***Ready to add speaking to your marketing menu? Book a Speaker Success Call to discuss the idea of working together and learn about up and coming group programs.

https://SpeakAndStandOut.com/Speaker-Success

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Most people start writing a book without knowing how they want it to end, and that’s why most books never get finished.

Imagine knowing exactly where your story or message will land before you even write the first sentence. Writing with the end in mind not only gives your book direction, but also keeps your readers engaged and satisfied. Whether you dream of writing a modern parable or a practical how-to guide, this method shapes every page with purpose.

It’s the secret Laurie-Ann Murabito used to create her Amazon bestsellers Rethink Leadership and Rethink Your Leadership. Discover why it’s crucial to chart the final chapter first, even if you’re doubting your writing ability. Walk away with a clear road map that will keep you moving from blank page to published author.

Here’s what you’ll learn:

• The power of starting with your last chapter, so you don’t lose sight of your book’s ultimate message and direction
• How to reverse engineer your chapters, so every step leads your reader exactly where you want them to go
• The art of “writing for the reader,” so your book becomes their favorite and not just another unfinished project
• Ways to make your book your best marketing tool, so you attract clients, opportunities, and clout
• How to handle writing fears and self-doubt, so you push through and actually finish your book

Write with intention and turn your ideas into a book people can’t put down.

***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS

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During this live coaching session, our guest Karen Gombault gets clarity on a catchphrase that connects with her 2 different audiences, clients who can hire her directly and those who can refer her.

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***Join IN Demand, the Membership at: https://SpeakAndStandOut.com/IND

***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****

Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****

Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

***Ready to add speaking to your marketing menu? Book a Speaker Success Call to discuss the idea of working together and learn about up and coming group programs.

https://SpeakAndStandOut.com/Speaker-Success

*****

81% of people say they want to write a book, but only 3% actually do.

Writing a book isn’t just about putting words on paper. It’s a powerful strategy to open doors, set yourself apart, and become known for your expertise.

A book will establish your credibility...fast. It works as a stage that’s working 24/7, letting your ideas and offers shine in any crowded marketplace.

• How writing a book becomes your instant business card, so you’re remembered and respected instead of forgotten.
• Why publishing a book helps you get booked for more speaking events, so event organizers choose you over other experts.
• Creative ways to use your book as a negotiation tool, so you increase your speaking revenue and value.
• Why writing the “right” book makes you the go-to authority, which means clients and referrals come directly to you.
• How your book can generate leads and sales automatically, which is how you can grow your business even while you sleep.

Take center stage and let your book work for you long after the speaking ends.

***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS

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Are you looking for tips to leverage public speaking in your business?

If you're a coach, consultant, or service provider wondering

***How to pitch yourself for speaking opportunities?

***How to sell from the stage?

***How to get booked to speak?

***How to use organic lead generation?

***How to make money speaking...

***How to overcome that block to getting visible by your ideal clients...

During this live coaching session, our guest Vivian Najib gets clarity on how to find the perfect places to speak with the help of her existing clients.

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***Join IN Demand, the Membership at: https://SpeakAndStandOut.com/IND

***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****

Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****

Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

Storytelling is the secret weapon that sets humans apart from AI and sparks real human connection.

Get ready to see storytelling in a whole new way. Adam Olen, storytelling expert, unpacks why stories shape how we think, teach, and lead. He reveals the real power behind stories, not just to captivate, but to actually synchronize our brains and emotions with the audience.

Ever wonder why some stories are unforgettable while others fall flat? You’ll discover how to unlock better storytelling, why setbacks are the secret to compelling tales, and what most people get wrong when sharing their message. 

• How storytelling lights up both the speaker and the listener’s brain, so you create connection and real impact
• The AI threat to storytelling, and why doubling down on your own story is your best defense
• Everyday experiences and setbacks as the richest sources of powerful stories, so you always have relatable content
• The structure that turns any event (even pouring a glass of milk) into a memorable narrative, so your stories stick
• The two biggest mistakes most people make with stories, so you avoid boring your audience or missing out on trust and credibility

Light up the room, hold the line, and make your story the one they remember.

• Website: https://www.rustleandspark.com/
• Story Mentoring: https://www.rustleandspark.com/store/p/story-mentoring-session 20%OFF with code BEINDEMAND
• Social Media: https://www.linkedin.com/in/adam-olenn/

Mentioned in this episode:

11. Test Frenchie

***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS

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Are you looking for tips to leverage public speaking in your business?

If you're a coach, consultant, or service provider wondering

***How to pitch yourself for speaking opportunities?

***How to sell from the stage?

***How to get booked to speak?

***How to use organic lead generation?

***How to make money speaking...

***How to overcome that block to getting visible by your ideal clients...

During this live coaching session, our guest Ray Comeau gets clarity on why to lead with awareness to get more booking with his sensitive and possibly uncomfortable topic.

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***Join IN Demand, the Membership at: https://SpeakAndStandOut.com/IND

***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****

Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****

Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****