Have you ever felt the pull to change what you’re offering? Sometimes, pivoting and offering something different to your audience results in success in the form of a growing, thriving subscription box. That’s exactly what happened with Launch Your Box member Joanne Jurica of Rustic Glitter. 

There are so many things I love about Joanne’s story. A former lash stylist, Joanne was forced to close her salon during the pandemic and lean on her hobby, Rustic Glitter, to bring in some income. Joanne had been personalizing items and making old things new again since 2017. Rustic Glitter helped her deal with the stress and challenges of a chronic illness as well as the pandemic. 

One day, Joanne was inspired to create DIY craft kits to sell. When she sold them all quickly just within her own neighborhood, Joanne realized this could be something - she started dreaming about a subscription box. Along the way, Joanne found me and joined Launch Your Box. She dove into the training and learned all she needed to know to launch her DIY Home Decor Box in September of 2020. 

After two years of The DIY Home Decor Box, Joanne started thinking about how she could offer a different, simpler subscription box. Something easier for her to produce and manage and something at a lower price point. She leaned into her love for tiered trays which are very much on trend. Joanne’s decision to pivot paid off. In only one year she has already surpassed the number of subscribers it took her two years to gain with her original box. And the new box is so much easier to fulfill.  

During this pivot, Joanne discovered something important. Something so many of my DIY and craft box subscription owners discover. You don’t have to give subscribers all the things. It’s okay - and in fact better - to keep things simple. Simple for you and simple for your subscribers. 

Joanne’s decision to pivot was based on personal life challenges and a feeling that she could do more and grow faster by going in a different direction. She shows up consistently on social media - including some super entertaining and engaging videos on TikTok - to connect with her audience and attract new followers. 

Join me for this episode as Joanne shares her subscription box journey, including a decision to pivot that has turned out better than she imagined. 

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