Have you ever wondered why some sales strategies work effortlessly while others fall flat? The answer often lies in psychology. In this episode, I share 15 additional psychological and emotional triggers that can help you sell more design services by understanding how clients think and feel. Building on the triggers from the previous episode, these strategies are designed to empower you to make genuine connections, build trust, and lead clients to say "yes" confidently.

In this episode, I discuss how to use triggers like exclusivity, belonging, and scarcity to elevate your design business. You’ll learn how to position your services as exclusive, create a sense of belonging for your clients, and apply principles of familiarity and specificity to boost credibility. These triggers will help you guide clients toward making decisions that feel authentic, beneficial, and rewarding.

 

IN THIS EPISODE, YOU WILL HEAR:

• (06:45) How exclusivity and belonging strengthen client connections
• (13:56) Creating urgency and value with the desire to collect and scarcity
• (20:33) Aligning with client values through guilt and specificity
• (23:34) Building trust using familiarity and patterning
• (28:56) Boosting engagement with harmonization and rewards
• (33:20) Simplifying choices to enhance capability and reduce overwhelm
• (36:35) Shaping client satisfaction with contentment and perception
• (38:34) Driving commitment with self-liquidation strategies

 

MENTIONED IN THIS EPISODE:

Triggers by Joe Sugarman

Joe Polish website

The Genius Network website

 

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.