Building an authentic personal brand is a topic I love talking about and it's an ethos I apply in my own business and encourage others to do too.

My guest today is Allison Walsh, a coach and consultant, who helps others build stand-out brands that get to the heart of what makes them unique while sharing their story and skills to connect with their ideal clients.

What You'll Learn In This Episode:

- What makes a great personal brand and why branding goes so much deeper than logos and fonts. - Allison takes each of her clients on the path of self-discovery to uncover the critical points of their story and personality that are pivotal to their brand, and how this shapes their messaging.

- Why 'purpose' should always be your starting point when it comes to brand building and how to show up as your whole self, not a shiny version you think people want to see.

- How to responsibly share your highs and lows with your followers and how to embrace the vulnerability that comes with having a personal brand.

Resources:

- Download my FREE Launch Strategy Guide - Visit my website www.lisajohnson.com

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

- Find all of Allison's services and learn more about her work at www.allisonwalshconsulting.com