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112. [BIZ BITE] My eCommerce Conversion Rate Sucks! How Can I Figure Out What’s Wrong?
Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives?
Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website. Anytime you’re trying to troubleshoot results, you’ll want to break it down to the smallest possible denominator. Because different metrics are influenced by different variables, there are going to be different reasons or insights you’ll pull from those results and then take different actions to fix them.
Links Mentioned
Google Analytics Crash Course
http://ecommercebadassery.com/data
Episodes Mentioned
19: eCommerce Benchmarks to Guague Your Success
http://ecommercebadassery.com/19
12: How to Get More Awareness & Visibility for Your eCommerce Store
http://ecommercebadassery.com/12
13: How to Get Customers Closer to Making a Purchase & Grow Your Email List
http://ecommercebadassery.com/13
14: How to Convince Customers to Buy From You Instead of Your Competition
http://ecommercebadassery.com/14
15: How to Get Repeat Purchases From Your Customers
http://ecommercebadassery.com/15
71: The Anatomy of a Product Page with Reese Spykerman
http://ecommercebadassery.com/71
What You'll Learn
- The 4 steps you need to analyze in the onsite customer journey
Read the Full Transcript
http://eCommerceBadassery.com/112
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
View all episodes
By Jessica Totillo Coster
4.9
6868 ratings
Ahh… website conversion… feels like the holy grail of eCommerce doesn’t it. You spend all this time making your pretty website, uploading your products, driving traffic… and then, after all, that time, energy, money, blood sweat, and tears… you only get a few sales. So what gives?
Well, the easiest way to figure out what you need to focus on is to break down the shopping journey on your website. Anytime you’re trying to troubleshoot results, you’ll want to break it down to the smallest possible denominator. Because different metrics are influenced by different variables, there are going to be different reasons or insights you’ll pull from those results and then take different actions to fix them.
Links Mentioned
Google Analytics Crash Course
http://ecommercebadassery.com/data
Episodes Mentioned
19: eCommerce Benchmarks to Guague Your Success
http://ecommercebadassery.com/19
12: How to Get More Awareness & Visibility for Your eCommerce Store
http://ecommercebadassery.com/12
13: How to Get Customers Closer to Making a Purchase & Grow Your Email List
http://ecommercebadassery.com/13
14: How to Convince Customers to Buy From You Instead of Your Competition
http://ecommercebadassery.com/14
15: How to Get Repeat Purchases From Your Customers
http://ecommercebadassery.com/15
71: The Anatomy of a Product Page with Reese Spykerman
http://ecommercebadassery.com/71
What You'll Learn
- The 4 steps you need to analyze in the onsite customer journey
Read the Full Transcript
http://eCommerceBadassery.com/112
FREE Resource Library
Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!
http://ecommercebadassery.com/freestuff
Want More Badassery?
Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you!
http://ecommercebadassery.com/facebook
Let’s connect on Instagram @ecommercebadassery
https://instagram.com/ecommercebadassery
Ready to Level Up Your Email Marketing & eCommerce Business?
Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.
Work With Me
Interested in getting my brain focused on YOUR business? Learn more about my services…
Email Marketing Help: https://ecommercebadassery.com/email-marketing
eCommerce Help: https://ecommercebadassery.com/ecommerce-help
Rate, Review, & Subscribe
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear.
Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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