Michael Norton reveals the science behind rituals that can help us change the way we feel and perform.

— YOU’LL LEARN — 

1) What makes rituals more powerful than habits

2) How rituals help you get into the zone

3) Simple team rituals to build closeness

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— ABOUT MICHAEL — 

Michael I. Norton is a professor at Harvard Business School. Michael’s research focuses on behavioral economics and well-being, with particular attention given to happiness and spending, income inequality, the IKEA effect, and, most recently, rituals.

Michael Norton’s research has been published in popular media outlets such as The Wall Street Journal, CNN, Forbes, and The New York Times, as well as academic journals like Science, The Quarterly Journal of Economics, and the American Economic Review. His “How to Buy Happiness” TED Talk has been viewed over 4 million times, and his work has been parodied by The Onion. 

In 2013, Norton co-authored Happy Money: The Science of Happier Spending with Elizabeth Dunn. His recent book The Ritual Effect focuses on the surprising and versatile power of rituals.

• Book: The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions

• Quiz: "Are you turning mundane moments into meaningful ones?"

• Website: MichaelNorton.com

— RESOURCES MENTIONED IN THE SHOW — 

• Study: "Overearning" by Christopher K. Hsee, Jiao Zhang, Fengyan Cai, and Shirley Zhang

• Book: The Gift: How the Creative Spirit Transforms the World by Lewis Hyde

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