Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

113: How Cotton Chaos 5X Their Subscribers with a Strategic Launch Plan


Listen Later

Have you ever set a really big goal for your business? A goal that made you feel a little dizzy at the thought of trying to reach it, but you got brave and made it anyway? That’s what Whitney and Andrea, the dynamic duo behind Cotton Chaos did at the beginning of 2022. 

Cotton Chaos is a graphic t-shirt business that sells retail and wholesale tees. They also have a t-shirt subscription that launched in January 2021 with 35 subscribers. After that initial launch, they found Launch Your Box and launched again in what they call “Sarah’s Way,” and grew to 100 subscribers. But they weren’t done yet.  

That big goal? Whitney and Andrea decided that in 2022 they were going to reach the 500 subscriber mark. Yep, they made a goal to increase their subscriber count by 500%! 

Part of their plan to reach that goal included joining me inside my signature course, Scale Your Box. They were dream students, soaking up all the knowledge and implementing what they learned. 

By the end of 2022, they had done it. Their T-Shirt Club had hit 500 subscribers! So how did they do it? 

  • They ran a promotion for a free shirt for new subscribers (current members got one, too). 
  • They brought on affiliates for the club - people who sold other things but whose audiences contained Whitney and Andrea’s ideal customers.
  • After the first 2022 launch, they went to a closed cart model to create FOMO. 
  • Every month, they ran a 48-hour promo email series to their waitlist. 
  • They ran a “get in before the price increase” promo at the end of the year. 
  • Whitney and Andrea launched again in February of this year. They ran a four-day launch and gained 155 new subscribers!

    The ladies of Cotton Chaos reached their BIG goal and I couldn’t be more proud! They’re back in Scale Your Box again and this time focusing on adding expansion revenue into their business as they continue to grow. 

    Join me for this episode as Whitney and Andrea take us through their journey from 100 to 500 subscribers in just one year and all the lessons they put into practice to help get them there!  


    Find and follow Cotton Chaos: 

    • Cotton Chaos on Instagram
    • Cotton Chaos on Facebook 
    • Cotton Chaos Website
    • Cotton Chaos on TikTok

    • Join me in all the places: 

      • Facebook
      • Instagram
      • Launch Your Box with Sarah Website 


        Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join today! 


        Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams

         Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order

        ...more
        View all episodesView all episodes
        Download on the App Store

        Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription BoxBy Sarah Williams

        • 5
        • 5
        • 5
        • 5
        • 5

        5

        156 ratings


        More shows like Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

        View all
        Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

        Build Your Tribe | Grow Your Business with Social Media

        2,622 Listeners

        The Amy Porterfield Show by Amy Porterfield

        The Amy Porterfield Show

        4,582 Listeners

        Well-Oiled Operations with Stacy Tuschl by Stacy Tuschl

        Well-Oiled Operations with Stacy Tuschl

        523 Listeners

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

        12,068 Listeners

        She Means Business Show by Carrie Green

        She Means Business Show

        313 Listeners

        She's Equipt with Jennifer Allwood | The Christian Business Coach for Women by Jennifer Allwood: Christian Business Coach

        She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

        1,909 Listeners

        Boutique Chat by The Boutique Hub with Ashley Alderson

        Boutique Chat

        862 Listeners

        The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

        The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

        889 Listeners

        Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

        Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

        1,242 Listeners

        The Jasmine Star Show by Jasmine Star

        The Jasmine Star Show

        2,599 Listeners

        How to Sell Your Stuff on Etsy by Lizzie Smiley

        How to Sell Your Stuff on Etsy

        317 Listeners

        The Professional Creative by Bonnie Christine

        The Professional Creative

        435 Listeners

        Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop by Dylan Jahraus | Etsy Business Coach and E-commerce Expert

        Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop

        139 Listeners

        Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset by Jacqueline Butler | Top 0.1% Etsy Seller + Digital Products Coach

        Six Figure Etsy Seller | Sell on Etsy, Digital Products, Passive Income, Online Business, Money Mindset

        147 Listeners

        Subscription Box Answers by Liam Brennan

        Subscription Box Answers

        8 Listeners